Advertising a new publication on-line is easy assuming the publisher has a well planned strategy in place to attract targeted subscribers. Without a well planned strategy the newsletter promotion may not hit its mark. Lets take a quick look at a few low cost promotion ideas available for the newsletter publisher on-line.
Classifieds
On-line Free Classified Pages are an easy way to promote or advertise a newsletter on-line. Sure, this type of free advertising has lost its luster due to unscrupulous marketers spamming these free advertising sites. But it is still a good way to stir up interest in a new on-line publication. Most classifieds posted on-line are visited by business owners promoting their services and a few of these marketers will surely click links to check out the competition. And most smart marketers or newsletter publishers know checking how the competition advertises is a good way to learn more promotional techniques.
Subscribe to Newsletters
Another easy promotion technique is to subscribe to newsletters that offer subscribers free ads in their publication. This is a good deal for the promoter and the newsletter publisher. They attract new subscribers and the the promoter places ads ads for free. (Note:This is a tip to use in your newsletter promotions)
Link Exchanges
Those publishers with websites should exchange links with other website owners. Check the "Google" ranking of the website. Make sure it is at least 3 or above. The higher the ranking the more likely your site will assume a higher rank.
Ad Swaps
Contact other newsletter publishers/ owners with a similar publication. Ask if they would like to swap ads.
Give Aways
Announce to readers or advertise giveaways in exchange for subscribing to the newsletter. Give away an e-book, a report, or even software. Don't have anything to give away? Surf to a few of the freebie or free e-book sites to collect freebies to give away to new subscribers.
Search Engines
Register the newsletter's website with major search engines. This site ineedhits will register the website with most major search engines.
Ezine/Newsletter Directories
Next, list the newsletter with the top directories. Most directories are searchable and list several categories. Ezine search is a popular site.
Write Articles
Write articles that the newsletters targeted audience would find informative and useful. Submit these articles to other similar newsletters on-line. In exchange for the article request a byline and link back to the newsletter's website.
These easy promotion ideas will quickly establish any newsletter on-line fast! And attract new subscribers.
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